Exhibition research

In the brief, we mentioned a possibility of sharing our exhibition online and all over the mall - however due to the general group being absent on spotted occasions, there wasnt a good time for us to properly discuss how we could advertise our poster.

I[Online]Advertisements -

> Advertisements dont reach everyone

> Not reliable in the era of adblockers

> Might act more like a deterrent

> Blocked in some areas

[In person]Advertisements -

> Advert by the use of subjects

> Food and drinks

> A small present like pens - might be expensive though

> Word of mouth

> Target audience = in a place where everyone is involved (not 4th floor only) (try to get a real gallery)

[In person]Populated area-

> Cafeteria

> Entrance of uni building

> Smaller parts of the building which wouldn’t be expected to attract the people through rumours,talking and hype

> Actual gallery used by students

> Inside the mall?

Exhibition-

> Make a fun and attracting poster

> Use wild colours, try not to blend in

> Wear something that stands out???????

> Need to make writing into pictures / diagrams. Pictures are the selling point (pictures speak louder than words)

> See How to make the poster interactive so the exhibition is engaging

I wanted to make the exhibition similar to what a 'book fair' stand would look like. OR a 'book signing' - I wasnt sure if making it seem like an exhibition was the right call, because I wanted people to engage with our work and see what we created.

Canada's art book fair

Los angeles art book fair 2014

Ideally, we could set up the exhibition in a similar way to give it that vibe, which might bring people in.

I asked the group what they think of this idea, and wanted feedback - here are the responses: